Adwords: Reduce Click Costs Using Negative Keywords
Negative Keywords stop your adverts from being shown by filtering out unwanted or irrelevant searches. This means that whilst the number of impressions (times the advert is shown) is...
Adwords: Improve your search position without spending more
Paying a higher click cost does not necessarily mean you will appear above your competitors. It is possible to pay less and be seen above them in the sponsored...
Mega menus are drop down menus showing a lot more information about your products or services by simply hovering over a single main menu link.
Many large brand websites...
How many clicks do you get for each search position?
A question often asked is how many clicks does each search position get on page one of Google. So we combined the results of 4 separate tests to give us an approximate average of this...
Testing different headlines
The primary headline of your page is what most users see and read as soon as your page loads on their web browser. It is one of the key areas that instantly explains to a user what that...
Persuading website visitors
Every visitor to your website does so voluntarily. It is very easy for them to leave if the information laid out for them is not to their liking.
The visitor is in control, they are...
Read your web page content
For years it has been well known that unique, relevant content improves the number of people reaching your website from search engines. This is because it is the search engines job to index the...
Cheap Website Traffic
Pay per click such as Google adwords, Yahoo! Search Marketing and Microsoft Adcenter can be costly if executed incorrectly. But, it can also be a very cheap resource for providing...
In Page Analytics
In Page Analytics is a tool provided by Google allowing you to visually analyse statistics on your website.
There is no installation required as it already comes with...
Google have recently introduced list snippets into the listings of Google searches.
You can see these on a google search and it extends the area of the description...