appleton associates is one of the UK's leading sales development companies, established in 1998, it is one of the few sales training & consultancy practices who's focus is dedicated to 'Sales Training', 'Sales Coaching', 'Sales Process', & 'Sales Turnaround' offering a complete support package to organisations in pursuit of sales excellence.

appleton's CEO Tony Dimech has spent more than twenty five years in a sales and business development environment. During this time he has created a reputation of being a great motivator of people, instilling pride and passion into their everyday routines.
He has personally run sales training initiatives in over twenty countries for some major blue chip companies. His training style focuses on getting delegates out of their comfort zones and motivated sufficiently to use new ideas and techniques, creating a catalyst to bring about a shift in the sales DNA.
He believes that effective learning has to be relevant, interactive, memorable and FUN! Tony’s courses have received rave reviews from both delegates, managers and shareholders.
Tony’s greatest strengths are his drive and passion for selling. Tony’s first book ‘Don’t Sell We’re British’ has recently been published by Bookshaker.com.